Posts Tagged ‘marketing’
How to Make a Video Using the 5 Stages of Video Production
Written by: Amy Hummel, Video Director Making a video is not as simple as hitting record and rendering out an end product. You need to have a plan. Whether you want to create something as small as a how-to video or something as big as a blockbuster movie, you have to formulate a plan…
Read More5 Questions to ask Before Developing a Marketing Campaign Strategy
Written by: Marissa Romano, Marketing Campaign Strategist It’s likely the key to developing a successful marketing campaign strategy are questions you’ve asked over and over again in your life, but clichés are clichés for a reason, right? When we start developing a marketing campaign strategy for a client, we always think of these five…
Read MoreMotion Graphics vs Animation: Business Objectives and Best Practices
Written by: Jared Williams, 3D Motion Graphics Designer So, you’ve realized how awesome motion graphics and animation is and you want to see how this type of video performs in your content marketing mix. Or, maybe your company is in need of a new internal training video that peaks the attention of your employees.…
Read MoreWhy Your Business Should Start Leveraging Google AdWords
Written by: Valyn Bodensteiner, Communications Strategist Google recently launched its annual report highlighting 51 businesses across the nation that utilize web and digital tools to grow. Clickstop, the parent company of Leverage, is proud to be Iowa’s 2017 feature business, showcasing the history, inspiration, growth, and community impact of the company. In 2017, 8,200 Iowa…
Read MoreCreating Comedic Content
10 tips for reaching the audience funny bone Written by: Cari McCoy, VP Creative Services In business, being funny can feel scary. Humor can be polarizing, and people experience it in different ways, which can be a little unnerving for a marketer. But it’s important to remember that humor isn’t just comedy, it’s…
Read MoreWhich Amazon Fulfillment Option is Best for Business?
Written by: Rhonda Giebelstein, Online Marketplace Strategist Amazon Prime Day starts at 3 p.m. Eastern on Monday, July 16, and will run through the end of Tuesday, July 17. Many Amazon users are under the impression that if an item is listed as Prime, it ships from an Amazon warehouse. However, in many instances that…
Read MoreVariable Data Printing Solutions
Written by: Randy Kies, VP of Business Development In March 2018, Leverage Digital Imaging attended DSCOOP (Digital Solutions Cooperative, hosted by HP) in Dallas. The overwhelming narrative by all the keynote speakers, including design icon Paula Scher and HP Indigo General Manager Alon Bar-Shany, was that customers today are buying on experiences and emotions. In…
Read MoreThe Thought Leader’s Playbook for Content Marketing
Written by: Katie Lipsett, Social Media Marketing Strategist In this digital age where content is the key to digital marketing, it’s easy to stumble upon thousands of blog posts that cover the same topics. The web is a big bucket of information overload, and everyone is mining it for the newest ways to think and…
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