Posts Tagged ‘marketing’
4 Tips to Boost your Social Media Strategy this Holiday Season
Written by: Katie Lipsett, Content Marketing Strategist While it’s mid-October and our minds are on Halloween and football, we all know how quickly the holiday season is approaching. Now is the perfect time to start gearing up your social media strategy for the gift-buying rush. After all, there has been an 87% increase in…
Read More5 Unique Marketing Ideas to Make Your Business Better
Written by: Colton Radford, Content Marketing Strategist Have no fear, new and unique marketing ideas are here! This week, we’re providing inspiration on how to make static typography stand out, explaining what Kayne West has to do with creative directors, sharing a social share that boosts brand awareness, and looking at a couple videos…
Read MoreHow to Get Big Marketing Campaign Results with a Small Team
Written by: Marissa Romano, Campaign Marketing Strategist If you’re a one-man-band marketing professional, I’m sure you wear many hats. Maybe you have some help, maybe you don’t. All you know is, you could really use a whole team of marketing pros, but alas, it’s you and Google taking on the world. In my past…
Read MoreFresh Creative Ideas for your next Marketing Campaign
New month, new inspiration from the Leverage Creative team. But first, be sure to check out last month’s creative inspiration post if you haven’t already. This month, we’re sharing creative ideas for marketing that encompass graphic design, photography, videography, organic and paid social media, and tomato-filled direct mailers. Let’s dive in. Direct Mail To…
Read MoreThe Art of the Tracking Shot: Examples and Experiences of a Veteran Videographer
Written by: Brian Lowe, Videographer Who doesn’t love a good tracking shot? It’s smooth. It’s fluid. The tracking shot is the perfect example of why cinema, motion video, film, movies, whatever you prefer to call it, is superior to photography. The movement of the camera and the images it’s capturing encapsulates so much information as…
Read MoreClickstop, the Power Behind Leverage, Named Corridor’s Coolest Place to Work
Written by: Jeremy Meyer, Director of Communications “We have the opportunity to better ourselves in so many areas,” said Marissa Romano, Campaign Strategist at Leverage, “This place really sets us up for success no matter what path we’re on.” In 2013, the Corridor Business Journal (CBJ) unveiled a new way to recognize businesses…
Read MoreHow to Create a Powerful Brand Story in 4 Simple Steps
Written by: Katie Lipsett, Content Marketing Strategist Storytelling is a crucial marketing tool for brands looking to ground their business strategy with messaging that is memorable, emotionally engaging, and profitable. Your message must be memorable and emotionally engaging in order to maximize revenue. Telling the story of your brand will not only help attract…
Read MoreCreative Inspiration from the Leverage Marketing Creative Team
Everyone needs inspiration. It doesn’t matter if you’re a world-renowned artist, a crafty person with a creative hobby, or somewhere in-between. Authors, film directors, designers, and singers alike all rely on inspiration from other creations both past and present. It’s why decade old comic books have been transformed into visually gripping multi-million dollar spectacles…
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