How to Get Big Marketing Campaign Results with a Small Team
Written by: Marissa Romano, Campaign Marketing Strategist
If you’re a one-man-band marketing professional, I’m sure you wear many hats. Maybe you have some help, maybe you don’t. All you know is, you could really use a whole team of marketing pros, but alas, it’s you and Google taking on the world.
In my past life, I’ve been one too. So, I get it. Pulled into several different projects, multi-tasking is your middle name and sometimes it seems no-one else in your company understands what marketing really is. They see it as a catch-all for the projects they don’t know where else to fit. And that’s perfectly fine for you, you’re a go-getter, jack-of-all-trades, and no project will ever receive the “not-my-job” response.
Your only issue is time and resources.
Gain Marketing Leverage.
Think of Leverage as an extension of your team. We understand the strategic planning that goes into a major campaign. And we know that to kick off a campaign and launch it, so that it’s firing on all cylinders, takes weeks of collaboration, numerous talented professionals with various areas of expertise, and a process that starts with the end goal in mind.
That is what we do. We assist companies who have marketing professionals but are looking for partners to develop and launch major campaigns for them. Our team of marketing experts has a process down pat to bring visionary ideas to life. And thinking big and making it happen is in our DNA.
We Can Do It, Together.
Our marketing experts get results in a unique way that keeps you a part of the process. Our Strategic Alignment Workshop (SAW) is the first step towards collaborative success.
In it, we have a deep-dive brainstorming session with you and any stakeholders to gain an intimate understanding of your company’s vision, goals, ideal customers, pain points, and what you’re doing well now as well as where you’d like to grow in the future. Then, we develop a strategy and lay out a clear and cohesive roadmap that shows you how to bring it to life. This includes campaign goal identification, customer persona development and segmentation, as well as a messaging platform for each persona. We also identify pertinent channels for implementation which includes timing and cadence, and we instill confidence in our tactics by supplying you with the KPI’s we will use to measure and gauge success.
Strategic Marketing Campaign Execution
The best part? You can choose to take the strategy and run, or we’d be more than happy to execute it for you through Strategic Execution Efforts.
We’re not on your payroll, but we work like it. We’re your partner and strategic growth guide on your journey towards marketing campaign results that move the needle for your business.
If this post speaks to you, it’s time you speak to us.