Posts by leverage
Why Your Business Should Start Leveraging Google AdWords
Written by: Valyn Bodensteiner, Communications Strategist Google recently launched its annual report highlighting 51 businesses across the nation that utilize web and digital tools to grow. Clickstop, the parent company of Leverage, is proud to be Iowa’s 2017 feature business, showcasing the history, inspiration, growth, and community impact of the company. In 2017, 8,200 Iowa…
Read MoreCreating Comedic Content
10 tips for reaching the audience funny bone Written by: Cari McCoy, VP Creative Services In business, being funny can feel scary. Humor can be polarizing, and people experience it in different ways, which can be a little unnerving for a marketer. But it’s important to remember that humor isn’t just comedy, it’s…
Read MoreWhich Amazon Fulfillment Option is Best for Business?
Written by: Rhonda Giebelstein, Online Marketplace Strategist Amazon Prime Day starts at 3 p.m. Eastern on Monday, July 16, and will run through the end of Tuesday, July 17. Many Amazon users are under the impression that if an item is listed as Prime, it ships from an Amazon warehouse. However, in many instances that…
Read MoreWhat is Variable Data Printing?
Written by: Tom Altman, Chief Technology Officer In every business, connecting with and speaking directly to your clients makes all the difference. Since the rise of the internet, some businesses who used to have success with postcards and direct mail have moved those campaigns to email marketing, and the wins have dwindled. What was old…
Read More5 Reasons to Enroll in Leadership Development Workshops
Written by: Valyn Reinig, Communications Strategist Through our parent company, Clickstop, we at Leverage have experienced firsthand the impact authentic company values and employee engagement have on business results, our co-workers, and the community. Higher profitability, retention, and well-being are results we want other businesses to experience too! Now, through Leverage Talent Enrichment, Clickstop is…
Read MoreVariable Data Printing Solutions
Written by: Randy Kies, VP of Business Development In March 2018, Leverage Digital Imaging attended DSCOOP (Digital Solutions Cooperative, hosted by HP) in Dallas. The overwhelming narrative by all the keynote speakers, including design icon Paula Scher and HP Indigo General Manager Alon Bar-Shany, was that customers today are buying on experiences and emotions. In…
Read MoreThe Thought Leader’s Playbook for Content Marketing
Written by: Katie Lipsett, Social Media Marketing Strategist In this digital age where content is the key to digital marketing, it’s easy to stumble upon thousands of blog posts that cover the same topics. The web is a big bucket of information overload, and everyone is mining it for the newest ways to think and…
Read More9 Tips for Fantastic Phone Photography
Hi everyone, I’m Amy and I’m the Video Director at Leverage Marketing. Today is a very special day that is near and dear to my heart. Today is National Donut Day! In honor of this great holiday, we are going to bring you some tips and tricks on how to get the best photography with…
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