Posts by leverage
Fresh Creative Ideas for your next Marketing Campaign
New month, new inspiration from the Leverage Creative team. But first, be sure to check out last month’s creative inspiration post if you haven’t already. This month, we’re sharing creative ideas for marketing that encompass graphic design, photography, videography, organic and paid social media, and tomato-filled direct mailers. Let’s dive in. Direct Mail To…
Read MoreThe Art of the Tracking Shot: Examples and Experiences of a Veteran Videographer
Written by: Brian Lowe, Videographer Who doesn’t love a good tracking shot? It’s smooth. It’s fluid. The tracking shot is the perfect example of why cinema, motion video, film, movies, whatever you prefer to call it, is superior to photography. The movement of the camera and the images it’s capturing encapsulates so much information as…
Read MoreClickstop, the Power Behind Leverage, Named Corridor’s Coolest Place to Work
Written by: Jeremy Meyer, Director of Communications “We have the opportunity to better ourselves in so many areas,” said Marissa Romano, Campaign Strategist at Leverage, “This place really sets us up for success no matter what path we’re on.” In 2013, the Corridor Business Journal (CBJ) unveiled a new way to recognize businesses…
Read MoreHow to Create a Powerful Brand Story in 4 Simple Steps
Written by: Katie Lipsett, Content Marketing Strategist Storytelling is a crucial marketing tool for brands looking to ground their business strategy with messaging that is memorable, emotionally engaging, and profitable. Your message must be memorable and emotionally engaging in order to maximize revenue. Telling the story of your brand will not only help attract…
Read MoreCreative Inspiration from the Leverage Marketing Creative Team
Everyone needs inspiration. It doesn’t matter if you’re a world-renowned artist, a crafty person with a creative hobby, or somewhere in-between. Authors, film directors, designers, and singers alike all rely on inspiration from other creations both past and present. It’s why decade old comic books have been transformed into visually gripping multi-million dollar spectacles…
Read MoreHow to Make a Video Using the 5 Stages of Video Production
Written by: Amy Hummel, Video Director Making a video is not as simple as hitting record and rendering out an end product. You need to have a plan. Whether you want to create something as small as a how-to video or something as big as a blockbuster movie, you have to formulate a plan…
Read More5 Questions to ask Before Developing a Marketing Campaign Strategy
Written by: Marissa Romano, Marketing Campaign Strategist It’s likely the key to developing a successful marketing campaign strategy are questions you’ve asked over and over again in your life, but clichés are clichés for a reason, right? When we start developing a marketing campaign strategy for a client, we always think of these five…
Read MoreMotion Graphics vs Animation: Business Objectives and Best Practices
Written by: Jared Williams, 3D Motion Graphics Designer So, you’ve realized how awesome motion graphics and animation is and you want to see how this type of video performs in your content marketing mix. Or, maybe your company is in need of a new internal training video that peaks the attention of your employees.…
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