Tell us about yourself.
My name is Randy Kies and I’m the Vice President of Business Development at Leverage Digital Imaging.
How does digital imaging compliment the other services offered by Leverage?
The print and direct mail industry is really changing and it’s changing fast. We’re seeing that marketers are looking to buy less, they’re targeting more, and they’re looking for more of a partner in their marketing strategies and not just a printing company.
Already through Leverage, customers have access to extremely high-quality products and services. Things like content development, design, digital advertising, social media, PPC, SEO, all of those things are available right now through Leverage. Now, when you add printing through Leverage Digital Imaging, with the HP Indigo, we really have a team that we can be proud of and customers can feel 100% confident when they do business with us.
Tell us more about the HP Indigo.
It’s truly an amazing piece of equipment. There are only 700 of these in the entire world, and of those 100 of them are in the United States. We have the only one here in Iowa and we’re very excited about that. Also, unique to the Indigo, it has the largest digital sheet size available in today’s market, measuring in at 20×29 inches. The press is approved to print on over 3,000 stocks, it can print up to 2,400 dpi, it has 7 color units, and it uses liquid ElectroInk.
What excites you most about the future of Leverage Digital Imaging?
I’m excited about our capabilities, I’m excited about our team, and I’m excited about what we are going to be able to do for customers in the future.