Posts Tagged ‘hp indigo’
EDDM vs. Targeted Direct Mail: Which Print Marketing Method is Right for You?
This post will uncover the differences between the two main types of direct mail marketing: EDDM (Every Door Direct Mail) and targeted direct mail.
Read MoreVariable Data Printing Solutions
Written by: Randy Kies, VP of Business Development In March 2018, Leverage Digital Imaging attended DSCOOP (Digital Solutions Cooperative, hosted by HP) in Dallas. The overwhelming narrative by all the keynote speakers, including design icon Paula Scher and HP Indigo General Manager Alon Bar-Shany, was that customers today are buying on experiences and emotions. In…
Read MoreDigital Imaging: State-of-the-Art Custom Print and Delivery
Tell us about yourself. My name is Randy Kies and I’m the Vice President of Business Development at Leverage Digital Imaging. How does digital imaging compliment the other services offered by Leverage? The print and direct mail industry is really changing and it’s changing fast. We’re seeing that marketers are looking to buy less, they’re…
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