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marketing inspiration and creative ideas

Fresh Creative Ideas for your next Marketing Campaign

September 14, 2018

New month, new inspiration from the Leverage Creative team. But first, be sure to check out last month’s creative inspiration post if you haven’t already. This month, we’re sharing creative ideas for marketing that encompass graphic design, photography, videography, organic and paid social media, and tomato-filled direct mailers. Let’s dive in.   Direct Mail To…

learn what a tracking shot is in film

The Art of the Tracking Shot: Examples and Experiences of a Veteran Videographer

September 7, 2018

Written by: Brian Lowe, Videographer Who doesn’t love a good tracking shot? It’s smooth. It’s fluid. The tracking shot is the perfect example of why cinema, motion video, film, movies, whatever you prefer to call it, is superior to photography. The movement of the camera and the images it’s capturing encapsulates so much information as…

Clickstop and Leverage named Coolest Place to Work

Clickstop, the Power Behind Leverage, Named Corridor’s Coolest Place to Work

August 31, 2018

Written by: Jeremy Meyer, Director of Communications   “We have the opportunity to better ourselves in so many areas,” said Marissa Romano, Campaign Strategist at Leverage, “This place really sets us up for success no matter what path we’re on.”   In 2013, the Corridor Business Journal (CBJ) unveiled a new way to recognize businesses…

how to build a brand story

How to Create a Powerful Brand Story in 4 Simple Steps

August 24, 2018

Written by: Katie Lipsett, Content Marketing Strategist   Storytelling is a crucial marketing tool for brands looking to ground their business strategy with messaging that is memorable, emotionally engaging, and profitable. Your message must be memorable and emotionally engaging in order to maximize revenue. Telling the story of your brand will not only help attract…

help with starting graphic design

Creative Inspiration from the Leverage Marketing Creative Team

August 17, 2018

  Everyone needs inspiration. It doesn’t matter if you’re a world-renowned artist, a crafty person with a creative hobby, or somewhere in-between. Authors, film directors, designers, and singers alike all rely on inspiration from other creations both past and present. It’s why decade old comic books have been transformed into visually gripping multi-million dollar spectacles…

how to make a video

How to Make a Video Using the 5 Stages of Video Production

August 10, 2018

Written by: Amy Hummel, Video Director   Making a video is not as simple as hitting record and rendering out an end product. You need to have a plan. Whether you want to create something as small as a how-to video or something as big as a blockbuster movie, you have to formulate a plan…

how to create a marketing campaign

5 Questions to ask Before Developing a Marketing Campaign Strategy

August 3, 2018

Written by: Marissa Romano, Marketing Campaign Strategist   It’s likely the key to developing a successful marketing campaign strategy are questions you’ve asked over and over again in your life, but clichés are clichés for a reason, right? When we start developing a marketing campaign strategy for a client, we always think of these five…

Motion Graphics vs Animation: Business Objectives and Best Practices

July 27, 2018

Written by: Jared Williams, 3D Motion Graphics Designer   So, you’ve realized how awesome motion graphics and animation is and you want to see how this type of video performs in your content marketing mix. Or, maybe your company is in need of a new internal training video that peaks the attention of your employees.…

how to use google adwords

Why Your Business Should Start Leveraging Google AdWords

July 20, 2018

Written by: Valyn Bodensteiner, Communications Strategist Google recently launched its annual report highlighting 51 businesses across the nation that utilize web and digital tools to grow. Clickstop, the parent company of Leverage, is proud to be Iowa’s 2017 feature business, showcasing the history, inspiration, growth, and community impact of the company. In 2017, 8,200 Iowa…

how to create comedic content

Creating Comedic Content

July 13, 2018

10 tips for reaching the audience funny bone   Written by: Cari McCoy, VP Creative Services   In business, being funny can feel scary. Humor can be polarizing, and people experience it in different ways, which can be a little unnerving for a marketer. But it’s important to remember that humor isn’t just comedy, it’s…