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Leverage Marketing in Iowa

Top 10 Most Popular Fulcrum Posts of 2018

December 21, 2018

From marketing advice and NetSuite knowledge to talent enrichment tactics and commercial printing insight, we brought it all to you on a weekly basis. Now, for your holiday reading convenience, here are our top 10 most popular blog articles from 2018.

what is eddm from usps

EDDM vs. Targeted Direct Mail: Which Print Marketing Method is Right for You?

December 14, 2018

This post will uncover the differences between the two main types of direct mail marketing: EDDM (Every Door Direct Mail) and targeted direct mail.

5inspirationalmarketingideas

5 Creative Marketing Ideas for December and Beyond

December 7, 2018

Written by: Colton Radford, Content Marketing Strategist Use these examples as fuel to set the bar for future marketing efforts Whether your company sells products, services, or both, December is a month that typically sees a spike in consumer spending. In fact, 20 to 40 percent of yearly sales for small and mid-sized retailers take…

employee development ideas roadmap to success

Increase Employee Retention, Ownership, and Alignment with Self-Driven Employee Development

November 30, 2018

Written by: Ashley Rambo, Sr. Talent Development Strategist   We live in a world that is ever-changing. If you’re not growing, you’re falling behind. And we all have a deeper need to grow, make a difference, live up to our potential, and fill purpose (self-actualization). Self-driven employee development is a means to accomplish this in…

how to get more facebook likes shares and comments

4 Ways to Rise Above Facebook News Feed Updates

November 23, 2018

Written by: Katie Lipsett, Content Marketing Strategist   Times are changing in the world of Facebook. It seems like the second we get used to the new normal, something changes again. What once was a best practice is now an easy way to get pushed to the bottom of your followers’ and your target audiences’…

computer programming graphic for forbes technology council article

5 Insightful Forbes Technology Council Contributions from our CTO

November 16, 2018

We’re excited to share that our motorcycle riding CTO, Tom Altman, is an active member of The Forbes Technology Council. Organized by the century-old business magazine, this prestigious invitation-only council serves as an outlet for senior technology leaders and entrepreneurs across the country to make connections and collaborate with those in their field and beyond.…

relationship between seo and content marketing

What is Content Marketing and SEO All About?

November 9, 2018

Written by: Colton Radford, Content Marketing Strategist And why you shouldn’t do one without considering the other   Doing content marketing without SEO is like driving down the road with your eyes closed. There’s a chance you’ll get where you’re trying to go but, more than likely, you’re going to drive off a cliff and…

examples of digital marketing projects

6 Digital Marketing Examples That’ll Inspire You

November 2, 2018

Written by: Colton Radford, Content Marketing Strategist   Our Creative Marketing Team has scoured the digital marketing realm to bring you our top inspirational picks for the month of November. These prime examples will help get the creative juices flowing when it comes time to create your next digital marketing campaign. This month’s post is jam-packed with…

employee recognition quotes

10 Free Ways to give Impactful Employee Recognition in 10 minutes or less

October 26, 2018

Written by: Summer Smith, Director of Community   In the last seven days, have you given or received recognition or praise for doing good work? If not, you, your organization, and the people within it are overlooking a proven strategy for improving company growth and employee productivity. But you’re not alone. Recognition is an engagement driver that is…

social media tips for holiday shopping

4 Tips to Boost your Social Media Strategy this Holiday Season

October 19, 2018

Written by: Katie Lipsett, Content Marketing Strategist   While it’s mid-October and our minds are on Halloween and football, we all know how quickly the holiday season is approaching. Now is the perfect time to start gearing up your social media strategy for the gift-buying rush. After all, there has been an 87% increase in…