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how to use variable data to make better direct mail pieces

3 Ways to Create Personalized Direct Mailers

February 27, 2019

The best ways to break through the clutter, and ensure your direct mail pieces are effective, can be as simple as dipping into your existing piggy bank of customer data and making it stand out to each specific person.

voice search seo insight and data

Ok, Google: Is Optimizing My Website for Voice Search Worth it?

February 20, 2019

Voice search isn’t going anywhere so don’t let the lack of concrete data and mystery around the future of the technology shroud your ability to optimize it.

interactive workshop at iowa #1 midsize employer

Discover Your Why, Uncover the Larger Purpose in Your Job

February 13, 2019

Q&A with the leaders of our upcoming interactive workshop: Connecting the “Why” Conversations

2019 superbowl ads that worked

7 Best Super Bowl Commercials from 2019

February 6, 2019

Here are our top picks for the best 2019 Super Bowl ads that made the game between the Patriots and Rams just a bit more interesting (and why they worked).

upcoming workshops in eastern iowa

4 Valuable Leadership Development Workshops in the Eastern Iowa Corridor

January 29, 2019

In our effort to grow the Eastern Iowa Corridor into a hub for outstanding workplaces, Leverage is proud to announce the upcoming workshop series from The Leading Edge: Imperative Conversations.

white elephant meaning explained

15 English Idioms and their Interesting Origins

January 22, 2019

Before I fly off the handle ranting about the oddness of idioms I’ll just bite the bullet and cut to the chase. Here are 15 commonly used idioms and the original meaning behind them.

employee engagement metrics

Your Actions are the Metrics of Engagement

January 16, 2019

Written by: Monica Steffeck, Chief Talent Enrichment Officer What is employee engagement, really? Many companies work hard to measure it. Few successfully impact it in a sustainable way. I arrived at our parent company, Clickstop, five years ago asking myself, “how do we make this place the best workplace no matter how fast we grow?” …

how to do email automation for marketing

Work the Workflow

January 4, 2019

Using email automation to fill the gap in your customer journey, post-purchase. Written by: Marissa Romano, Campaign Marketing Strategist Enhancing the customer experience will always be at the forefront of great companies. On the marketing side of things, this is no different. When our Leverage Marketing team maps out the customer journey for any of…

Leverage Marketing in Iowa

Top 10 Most Popular Fulcrum Posts of 2018

December 21, 2018

From marketing advice and NetSuite knowledge to talent enrichment tactics and commercial printing insight, we brought it all to you on a weekly basis. Now, for your holiday reading convenience, here are our top 10 most popular blog articles from 2018.

what is eddm from usps

EDDM vs. Targeted Direct Mail: Which Print Marketing Method is Right for You?

December 14, 2018

This post will uncover the differences between the two main types of direct mail marketing: EDDM (Every Door Direct Mail) and targeted direct mail.