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white elephant meaning explained

15 English Idioms and their Interesting Origins

January 22, 2019

Before I fly off the handle ranting about the oddness of idioms I’ll just bite the bullet and cut to the chase. Here are 15 commonly used idioms and the original meaning behind them.

employee engagement metrics

Your Actions are the Metrics of Engagement

January 16, 2019

Written by: Monica Steffeck, Chief Talent Enrichment Officer What is employee engagement, really? Many companies work hard to measure it. Few successfully impact it in a sustainable way. I arrived at our parent company, Clickstop, five years ago asking myself, “how do we make this place the best workplace no matter how fast we grow?” …

how to do email automation for marketing

Work the Workflow

January 4, 2019

Using email automation to fill the gap in your customer journey, post-purchase. Written by: Marissa Romano, Campaign Marketing Strategist Enhancing the customer experience will always be at the forefront of great companies. On the marketing side of things, this is no different. When our Leverage Marketing team maps out the customer journey for any of…

Leverage Marketing in Iowa

Top 10 Most Popular Fulcrum Posts of 2018

December 21, 2018

From marketing advice and NetSuite knowledge to talent enrichment tactics and commercial printing insight, we brought it all to you on a weekly basis. Now, for your holiday reading convenience, here are our top 10 most popular blog articles from 2018.

what is eddm from usps

EDDM vs. Targeted Direct Mail: Which Print Marketing Method is Right for You?

December 14, 2018

This post will uncover the differences between the two main types of direct mail marketing: EDDM (Every Door Direct Mail) and targeted direct mail.

5inspirationalmarketingideas

5 Creative Marketing Ideas for December and Beyond

December 7, 2018

Written by: Colton Radford, Content Marketing Strategist Use these examples as fuel to set the bar for future marketing efforts Whether your company sells products, services, or both, December is a month that typically sees a spike in consumer spending. In fact, 20 to 40 percent of yearly sales for small and mid-sized retailers take…

employee development ideas roadmap to success

Increase Employee Retention, Ownership, and Alignment with Self-Driven Employee Development

November 30, 2018

Written by: Ashley Rambo, Sr. Talent Development Strategist   We live in a world that is ever-changing. If you’re not growing, you’re falling behind. And we all have a deeper need to grow, make a difference, live up to our potential, and fill purpose (self-actualization). Self-driven employee development is a means to accomplish this in…

how to get more facebook likes shares and comments

4 Ways to Rise Above Facebook News Feed Updates

November 23, 2018

Written by: Katie Lipsett, Content Marketing Strategist   Times are changing in the world of Facebook. It seems like the second we get used to the new normal, something changes again. What once was a best practice is now an easy way to get pushed to the bottom of your followers’ and your target audiences’…

computer programming graphic for forbes technology council article

5 Insightful Forbes Technology Council Contributions from our CTO

November 16, 2018

We’re excited to share that our motorcycle riding CTO, Tom Altman, is an active member of The Forbes Technology Council. Organized by the century-old business magazine, this prestigious invitation-only council serves as an outlet for senior technology leaders and entrepreneurs across the country to make connections and collaborate with those in their field and beyond.…

relationship between seo and content marketing

What is Content Marketing and SEO All About?

November 9, 2018

Written by: Colton Radford, Content Marketing Strategist And why you shouldn’t do one without considering the other   Doing content marketing without SEO is like driving down the road with your eyes closed. There’s a chance you’ll get where you’re trying to go but, more than likely, you’re going to drive off a cliff and…