Follow the Fulcrum

(it's our blog)

5 Reasons to Pass the PPC

March 8, 2018

Written by: Eric Modracek, SEM/PPC Marketing Strategist Pay-Per-Click Advertising Is Intimidating, to say the Least. For years, business owners have been struggling to create and maintain their digital footprint with no real training or expertise, and they’ve done a pretty okay job at it. But, are you satisfied with pretty okay? Did you know that…

10 Goals for Big Data in 2018

March 8, 2018

Written by: Tom Altman, Chief Technology Officer Data sets so large and complex that traditional data processing application software is inadequate to deal with them? That’s big data. In 2018 the growth of big data in companies will be in greater demand than ever. Here are 10 goals to focus on this year to help your business…

Customer Engagement: It’s About Growth

March 8, 2018

Tell us about yourself. I’m Phil Akin and I’m the President of Leverage and the Chief Marketing Officer at Clickstop. I started out as an entrepreneur; I opened a business that became a chain over time and built about 120 stores in 30 US states. From there I became an officer at Advanced Auto Parts,…

Empowering Growth with Leverage

March 6, 2018

Introduce yourself. I’m Tim Guenther and I’m the CEO of Clickstop. How did Leverage come to be a company? Like many ideas here at Clickstop, Leverage developed through a series of conversations and a lot of curiosity about how to grow the business.  Phil Akin is our CMO and the person responsible for the Leverage…

10 Romantic GIF Ideas for your Valentine

March 5, 2018

Written by: Mike Staebell, Creative Director We’ve all been there. You get through the holidays, slog your way through January and before you know it, February is here. In the back of your mind you know there’s something you’re forgetting to do, but you can’t quite place it. And then, out of nowhere, Valentine’s Day…