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thought leadership content

The Thought Leader’s Playbook for Content Marketing

June 8, 2018

Written by: Katie Lipsett, Social Media Marketing Strategist In this digital age where content is the key to digital marketing, it’s easy to stumble upon thousands of blog posts that cover the same topics. The web is a big bucket of information overload, and everyone is mining it for the newest ways to think and…

phone photography

9 Tips for Fantastic Phone Photography

June 1, 2018

Hi everyone, I’m Amy and I’m the Video Director at Leverage Marketing. Today is a very special day that is near and dear to my heart. Today is National Donut Day! In honor of this great holiday, we are going to bring you some tips and tricks on how to get the best photography with…

how to defeat writers block

Writer’s Block: How to Win the Blinking Cursor Battle

May 25, 2018

Written by: Colton Radford, Marketing Content Specialist Writer’s block is defined as “the condition of being unable to think of what or how to proceed with writing.” You know the feeling. That gut-punch of sitting in front of a screen with that pesky cursor blinking at you. Mocking you like a Pac-Man ghost.  The good news is that it’s totally normal.…

facebook algorithm

How the Elusive Facebook Algorithm Determines News Feeds

May 18, 2018

Written by: Katie Lipsett, Social Media Marketing Strategist You log into Facebook. As you’re scrolling through your feed you see videos of cute animals, carefully posed selfies, political rants, celebrity endorsements, and life updates from your friends and family. To some degree, you can almost guess what you’re going to see each time you log…

google search technology

Lost and Found: Google Search Tips that Improve Efficiency

May 11, 2018

Written by: Lorin Reicks, Project Manager Google’s search engine technology has made it easy for pretty much anyone to access loads of information in just milliseconds. On average, Google processes over 40,000 search queries every second. That’s over 3.5 billion searches per day! But, does a search always return the results you expect? Maybe not.…

email marketing strategies

Email Marketing Strategies: Best Practices that Produce Results

May 4, 2018

Written by: Marissa Romano, Email Marketing Strategist Since the early ‘90s, email has played a key role in marketing, with good reason. It’s tried and true: email marketing yields a serious return on investment (ROI). On average, for every $1 spent, $44 is returned. Nice! Email marketing keeps you top of mind, allows you to…

digital imaging

Digital Imaging: State-of-the-Art Custom Print and Delivery

April 27, 2018

Tell us about yourself. My name is Randy Kies and I’m the Vice President of Business Development at Leverage Digital Imaging. How does digital imaging compliment the other services offered by Leverage? The print and direct mail industry is really changing and it’s changing fast. We’re seeing that marketers are looking to buy less, they’re…

netsuite partners

NetSuite Partners: The Unique Leverage Difference

April 20, 2018

Tell us about yourself. My name is Tom Altman and I’m the Chief Technology Officer at Leverage. Back in the day, I used to be a radio DJ but then I went back to school for web development. So, I’ve been working in web development since 1998. I’ve worked at various companies, media companies, and…

Why a Social Media Strategy is Essential for Online Success

April 13, 2018

Written by: Cari McCoy, Content Marketing Director Content for the sake of having something to post is really not worth posting at all. You’ve got content, but what’s your strategy? Every business owner knows they need to have a Facebook page and that they should probably post sometimes. So often, what we see is that…

Talent Enrichment: Engaging and Transforming Culture

April 6, 2018

Tell us about yourself. My name is Monica Steffeck and I’m our Chief Talent Enrichment Officer at Leverage. I came to Leverage after having worked in communications and marketing for a few years. I really wanted to work here because of a passion for employee engagement and helping people, sort of, reinvent their workplaces for…