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digital imaging

Digital Imaging: State-of-the-Art Custom Print and Delivery

April 27, 2018

Tell us about yourself. My name is Randy Kies and I’m the Vice President of Business Development at Leverage Digital Imaging. How does digital imaging compliment the other services offered by Leverage? The print and direct mail industry is really changing and it’s changing fast. We’re seeing that marketers are looking to buy less, they’re…

netsuite partners

NetSuite Partners: The Unique Leverage Difference

April 20, 2018

Tell us about yourself. My name is Tom Altman and I’m the Chief Technology Officer at Leverage. Back in the day, I used to be a radio DJ but then I went back to school for web development. So, I’ve been working in web development since 1998. I’ve worked at various companies, media companies, and…

Why a Social Media Strategy is Essential for Online Success

April 13, 2018

Written by: Cari McCoy, Content Marketing Director Content for the sake of having something to post is really not worth posting at all. You’ve got content, but what’s your strategy? Every business owner knows they need to have a Facebook page and that they should probably post sometimes. So often, what we see is that…

Talent Enrichment: Engaging and Transforming Culture

April 6, 2018

Tell us about yourself. My name is Monica Steffeck and I’m our Chief Talent Enrichment Officer at Leverage. I came to Leverage after having worked in communications and marketing for a few years. I really wanted to work here because of a passion for employee engagement and helping people, sort of, reinvent their workplaces for…

Brand Strategy: It’s a Good Time to be Human

March 30, 2018

Written by: Amanda Morgan, Senior Marketing Copywriter Are you saturating your social media streams with tons of great content, but not gaining any traction? Do you have a great product, but find it hard to get people to care? Maybe it’s not them, maybe you’re lacking a relatable brand strategy. I probably don’t even know…

Work Life Balance: Make Time for Fun and Family

March 27, 2018

Written by: Casey Estling, Marketing Project Manager Have you ever needed (or wanted) to leave work early to attend a concert, a child’s sporting event, or a dentist appointment, but felt guilty for leaving before 5 pm? Have you ever gone into your child’s bedroom to kiss them goodnight only to find that they got…

5 Effective Ways to Market Your Products on Amazon

March 27, 2018

Written by: Rhonda Giebelstein, Online Marketplace Strategist So, you’ve decided to sell your products on Amazon. Congrats, you’re in a marketplace that 75% of American consumers use to shop. But with over 2 million different sellers, the competition is stiff. You may be wondering how to best market your products on Amazon to drive sales…

Facebook Video for the Masses: 3 Types of Viewers

March 11, 2018

Written by: Katie Lipsett, Social Media Marketing Strategist Video has rapidly become the most consumed content type in social media and it allows us to passively observe a marketing message. But do you know who’s watching? When we create videos it’s important to understand the different audiences we’re trying to reach and then tailor the…

5 Reasons to Pass the PPC

March 8, 2018

Written by: Eric Modracek, SEM/PPC Marketing Strategist Pay-Per-Click Advertising Is Intimidating, to say the Least. For years, business owners have been struggling to create and maintain their digital footprint with no real training or expertise, and they’ve done a pretty okay job at it. But, are you satisfied with pretty okay? Did you know that…

10 Goals for Big Data in 2018

March 8, 2018

Written by: Tom Altman, Chief Technology Officer Data sets so large and complex that traditional data processing application software is inadequate to deal with them? That’s big data. In 2018 the growth of big data in companies will be in greater demand than ever. Here are 10 goals to focus on this year to help your business…