Your Actions are the Metrics of Engagement
Written by: Monica Steffeck, Chief Talent Enrichment OfficerWhat is employee engagement, really? Many companies work hard to measure it. Few successfully impact it in a sustainable way. I arrived at our parent company, Clickstop, five years ago asking myself, “how do we make this place the best workplace no matter how fast we grow?” I…
Work the Workflow
Using email automation to fill the gap in your customer journey, post-purchase. Written by: Marissa Romano, Campaign Marketing Strategist Enhancing the customer experience will always be at the forefront of great companies. On the marketing side of things, this is no different. When our Leverage Marketing team maps out the customer journey for any of…
Top 10 Most Popular Fulcrum Posts of 2018
From marketing advice and NetSuite knowledge to talent enrichment tactics and commercial printing insight, we brought it all to you on a weekly basis. Now, for your holiday reading convenience, here are our top 10 most popular blog articles from 2018.
EDDM vs. Targeted Direct Mail: Which Print Marketing Method is Right for You?
This post will uncover the differences between the two main types of direct mail marketing: EDDM (Every Door Direct Mail) and targeted direct mail.
5 Creative Marketing Ideas for December and Beyond
Written by: Colton Radford, Content Marketing Strategist Use these examples as fuel to set the bar for future marketing efforts Whether your company sells products, services, or both, December is a month that typically sees a spike in consumer spending. In fact, 20 to 40 percent of yearly sales for small and mid-sized retailers take…
Increase Employee Retention, Ownership, and Alignment with Self-Driven Employee Development
Written by: Ashley Rambo, Sr. Talent Development Strategist We live in a world that is ever-changing. If you’re not growing, you’re falling behind. And we all have a deeper need to grow, make a difference, live up to our potential, and fill purpose (self-actualization). Self-driven employee development is a means to accomplish this in…
4 Ways to Rise Above Facebook News Feed Updates
Written by: Katie Lipsett, Content Marketing Strategist Times are changing in the world of Facebook. It seems like the second we get used to the new normal, something changes again. What once was a best practice is now an easy way to get pushed to the bottom of your followers’ and your target audiences’…
5 Insightful Forbes Technology Council Contributions from our CTO
We’re excited to share that our motorcycle riding CTO, Tom Altman, is an active member of The Forbes Technology Council. Organized by the century-old business magazine, this prestigious invitation-only council serves as an outlet for senior technology leaders and entrepreneurs across the country to make connections and collaborate with those in their field and beyond.…
What is Content Marketing and SEO All About?
Written by: Colton Radford, Content Marketing Strategist And why you shouldn’t do one without considering the other Doing content marketing without SEO is like driving down the road with your eyes closed. There’s a chance you’ll get where you’re trying to go but, more than likely, you’re going to drive off a cliff and…
6 Digital Marketing Examples That’ll Inspire You
Written by: Colton Radford, Content Marketing Strategist Our Creative Marketing Team has scoured the digital marketing realm to bring you our top inspirational picks for the month of November. These prime examples will help get the creative juices flowing when it comes time to create your next digital marketing campaign. This month’s post is jam-packed with…