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social media tips for holiday shopping

4 Tips to Boost your Social Media Strategy this Holiday Season

October 19, 2018

Written by: Katie Lipsett, Content Marketing Strategist   While it’s mid-October and our minds are on Halloween and football, we all know how quickly the holiday season is approaching. Now is the perfect time to start gearing up your social media strategy for the gift-buying rush. After all, there has been an 87% increase in…

unique marketing ideas for business

5 Unique Marketing Ideas to Make Your Business Better

October 12, 2018

Written by: Colton Radford, Content Marketing Strategist   Have no fear, new and unique marketing ideas are here! This week, we’re providing inspiration on how to make static typography stand out, explaining what Kayne West has to do with creative directors, sharing a social share that boosts brand awareness, and looking at a couple videos…

get marketing campaign results

How to Get Big Marketing Campaign Results with a Small Team

October 5, 2018

Written by: Marissa Romano, Campaign Marketing Strategist   If you’re a one-man-band marketing professional, I’m sure you wear many hats. Maybe you have some help, maybe you don’t. All you know is, you could really use a whole team of marketing pros, but alas, it’s you and Google taking on the world. In my past…

tips for increasing employee engagement at work

4 Steps to Better Employee Engagement

September 28, 2018

Backed by Research and Real-World Experience Written by: John Spanczak, Director of Employee Engagement   Improving employee engagement has an undeniably positive ring to it. But, it’s so much more than a good sounding marketing term used to recruit people. It’s something that truly impacts the results of your business and also creates a more…

how to increase employee recogntion

5 Reason why your Employee Recognition is Falling Flat (and how to fix it)

September 21, 2018

Written by: Ashley Rambo, Sr. Talent Development Strategist Want more than words? Join us for our upcoming interactive employee recognition workshop: Inspire Greatness with Recognition.   Why businesses want a culture of recognition The business benefit of widespread employee recognition is impossible to ignore. Employee recognition is directly tied to employee engagement and high marks in this…

marketing inspiration and creative ideas

Fresh Creative Ideas for your next Marketing Campaign

September 14, 2018

New month, new inspiration from the Leverage Creative team. But first, be sure to check out last month’s creative inspiration post if you haven’t already. This month, we’re sharing creative ideas for marketing that encompass graphic design, photography, videography, organic and paid social media, and tomato-filled direct mailers. Let’s dive in.   Direct Mail To…

learn what a tracking shot is in film

The Art of the Tracking Shot: Examples and Experiences of a Veteran Videographer

September 7, 2018

Written by: Brian Lowe, Videographer Who doesn’t love a good tracking shot? It’s smooth. It’s fluid. The tracking shot is the perfect example of why cinema, motion video, film, movies, whatever you prefer to call it, is superior to photography. The movement of the camera and the images it’s capturing encapsulates so much information as…

Clickstop and Leverage named Coolest Place to Work

Clickstop, the Power Behind Leverage, Named Corridor’s Coolest Place to Work

August 31, 2018

Written by: Jeremy Meyer, Director of Communications   “We have the opportunity to better ourselves in so many areas,” said Marissa Romano, Campaign Strategist at Leverage, “This place really sets us up for success no matter what path we’re on.”   In 2013, the Corridor Business Journal (CBJ) unveiled a new way to recognize businesses…

how to build a brand story

How to Create a Powerful Brand Story in 4 Simple Steps

August 24, 2018

Written by: Katie Lipsett, Content Marketing Strategist   Storytelling is a crucial marketing tool for brands looking to ground their business strategy with messaging that is memorable, emotionally engaging, and profitable. Your message must be memorable and emotionally engaging in order to maximize revenue. Telling the story of your brand will not only help attract…

help with starting graphic design

Creative Inspiration from the Leverage Marketing Creative Team

August 17, 2018

  Everyone needs inspiration. It doesn’t matter if you’re a world-renowned artist, a crafty person with a creative hobby, or somewhere in-between. Authors, film directors, designers, and singers alike all rely on inspiration from other creations both past and present. It’s why decade old comic books have been transformed into visually gripping multi-million dollar spectacles…