Posts Tagged ‘variable data printing’

3 Ways to Create Personalized Direct Mailers

how to use variable data to make better direct mail pieces

The best ways to break through the clutter, and ensure your direct mail pieces are effective, can be as simple as dipping into your existing piggy bank of customer data and making it stand out to each specific person.

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What is Variable Data Printing?

what is variable data printing

Written by: Tom Altman, Chief Technology Officer In every business, connecting with and speaking directly to your clients makes all the difference. Since the rise of the internet, some businesses who used to have success with postcards and direct mail have moved those campaigns to email marketing, and the wins have dwindled. What was old…

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Variable Data Printing Solutions

HP indigo variable data printer

Written by: Randy Kies, VP of Business Development In March 2018, Leverage Digital Imaging attended DSCOOP (Digital Solutions Cooperative, hosted by HP) in Dallas. The overwhelming narrative by all the keynote speakers, including design icon Paula Scher and HP Indigo General Manager Alon Bar-Shany, was that customers today are buying on experiences and emotions. In…

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