Posts Tagged ‘marketing’
Facebook Video for the Masses: 3 Types of Viewers
Written by: Katie Lipsett, Social Media Marketing Strategist Video has rapidly become the most consumed content type in social media and it allows us to passively observe a marketing message. But do you know who’s watching? When we create videos it’s important to understand the different audiences we’re trying to reach and then tailor the…
Read More5 Reasons to Pass the PPC
Written by: Eric Modracek, SEM/PPC Marketing Strategist Pay-Per-Click Advertising Is Intimidating, to say the Least. For years, business owners have been struggling to create and maintain their digital footprint with no real training or expertise, and they’ve done a pretty okay job at it. But, are you satisfied with pretty okay? Did you know that…
Read MoreCustomer Engagement: It’s About Growth
Tell us about yourself. I’m Phil Akin and I’m the President of Leverage and the Chief Marketing Officer at Clickstop. I started out as an entrepreneur; I opened a business that became a chain over time and built about 120 stores in 30 US states. From there I became an officer at Advanced Auto Parts,…
Read MoreEmpowering Growth with Leverage
Introduce yourself. I’m Tim Guenther and I’m the CEO of Clickstop. How did Leverage come to be a company? Like many ideas here at Clickstop, Leverage developed through a series of conversations and a lot of curiosity about how to grow the business. Phil Akin is our CMO and the person responsible for the Leverage…
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