Posts Tagged ‘content strategy’
Motion Graphics vs Animation: Business Objectives and Best Practices
Written by: Jared Williams, 3D Motion Graphics Designer So, you’ve realized how awesome motion graphics and animation is and you want to see how this type of video performs in your content marketing mix. Or, maybe your company is in need of a new internal training video that peaks the attention of your employees.…
Read MoreCreating Comedic Content
10 tips for reaching the audience funny bone Written by: Cari McCoy, VP Creative Services In business, being funny can feel scary. Humor can be polarizing, and people experience it in different ways, which can be a little unnerving for a marketer. But it’s important to remember that humor isn’t just comedy, it’s…
Read MoreThe Thought Leader’s Playbook for Content Marketing
Written by: Katie Lipsett, Social Media Marketing Strategist In this digital age where content is the key to digital marketing, it’s easy to stumble upon thousands of blog posts that cover the same topics. The web is a big bucket of information overload, and everyone is mining it for the newest ways to think and…
Read MoreHow the Elusive Facebook Algorithm Determines News Feeds
Written by: Katie Lipsett, Social Media Marketing Strategist You log into Facebook. As you’re scrolling through your feed you see videos of cute animals, carefully posed selfies, political rants, celebrity endorsements, and life updates from your friends and family. To some degree, you can almost guess what you’re going to see each time you log…
Read MoreEmail Marketing Strategies: Best Practices that Produce Results
Written by: Marissa Romano, Email Marketing Strategist Since the early ‘90s, email has played a key role in marketing, with good reason. It’s tried and true: email marketing yields a serious return on investment (ROI). On average, for every $1 spent, $44 is returned. Nice! Email marketing keeps you top of mind, allows you to…
Read MoreWhy a Social Media Strategy is Essential for Online Success
Written by: Cari McCoy, Content Marketing Director Content for the sake of having something to post is really not worth posting at all. You’ve got content, but what’s your strategy? Every business owner knows they need to have a Facebook page and that they should probably post sometimes. So often, what we see is that…
Read MoreBrand Strategy: It’s a Good Time to be Human
Written by: Amanda Morgan, Senior Marketing Copywriter Are you saturating your social media streams with tons of great content, but not gaining any traction? Do you have a great product, but find it hard to get people to care? Maybe it’s not them, maybe you’re lacking a relatable brand strategy. I probably don’t even know…
Read MoreFacebook Video for the Masses: 3 Types of Viewers
Written by: Katie Lipsett, Social Media Marketing Strategist Video has rapidly become the most consumed content type in social media and it allows us to passively observe a marketing message. But do you know who’s watching? When we create videos it’s important to understand the different audiences we’re trying to reach and then tailor the…
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