Marketing
5 Unique Marketing Ideas to Make Your Business Better
Written by: Colton Radford, Content Marketing Strategist Have no fear, new and unique marketing ideas are here! This week, we’re providing inspiration on how to make static typography stand out, explaining what Kayne West has to do with creative directors, sharing a social share that boosts brand awareness, and looking at a couple videos…
Read MoreHow to Get Big Marketing Campaign Results with a Small Team
Written by: Marissa Romano, Campaign Marketing Strategist If you’re a one-man-band marketing professional, I’m sure you wear many hats. Maybe you have some help, maybe you don’t. All you know is, you could really use a whole team of marketing pros, but alas, it’s you and Google taking on the world. In my past…
Read MoreFresh Creative Ideas for your next Marketing Campaign
New month, new inspiration from the Leverage Creative team. But first, be sure to check out last month’s creative inspiration post if you haven’t already. This month, we’re sharing creative ideas for marketing that encompass graphic design, photography, videography, organic and paid social media, and tomato-filled direct mailers. Let’s dive in. Direct Mail To…
Read MoreThe Art of the Tracking Shot: Examples and Experiences of a Veteran Videographer
Written by: Brian Lowe, Videographer Who doesn’t love a good tracking shot? It’s smooth. It’s fluid. The tracking shot is the perfect example of why cinema, motion video, film, movies, whatever you prefer to call it, is superior to photography. The movement of the camera and the images it’s capturing encapsulates so much information as…
Read MoreHow to Create a Powerful Brand Story in 4 Simple Steps
Written by: Katie Lipsett, Content Marketing Strategist Storytelling is a crucial marketing tool for brands looking to ground their business strategy with messaging that is memorable, emotionally engaging, and profitable. Your message must be memorable and emotionally engaging in order to maximize revenue. Telling the story of your brand will not only help attract…
Read MoreCreative Inspiration from the Leverage Marketing Creative Team
Everyone needs inspiration. It doesn’t matter if you’re a world-renowned artist, a crafty person with a creative hobby, or somewhere in-between. Authors, film directors, designers, and singers alike all rely on inspiration from other creations both past and present. It’s why decade old comic books have been transformed into visually gripping multi-million dollar spectacles…
Read MoreHow to Make a Video Using the 5 Stages of Video Production
Written by: Amy Hummel, Video Director Making a video is not as simple as hitting record and rendering out an end product. You need to have a plan. Whether you want to create something as small as a how-to video or something as big as a blockbuster movie, you have to formulate a plan…
Read More5 Questions to ask Before Developing a Marketing Campaign Strategy
Written by: Marissa Romano, Marketing Campaign Strategist It’s likely the key to developing a successful marketing campaign strategy are questions you’ve asked over and over again in your life, but clichés are clichés for a reason, right? When we start developing a marketing campaign strategy for a client, we always think of these five…
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