Posts by leverage
Brand Strategy: It’s a Good Time to be Human
Written by: Amanda Morgan, Senior Marketing Copywriter Are you saturating your social media streams with tons of great content, but not gaining any traction? Do you have a great product, but find it hard to get people to care? Maybe it’s not them, maybe you’re lacking a relatable brand strategy. I probably don’t even know…
Read MoreWork Life Balance: Make Time for Fun and Family
Written by: Casey Estling, Marketing Project Manager Have you ever needed (or wanted) to leave work early to attend a concert, a child’s sporting event, or a dentist appointment, but felt guilty for leaving before 5 pm? Have you ever gone into your child’s bedroom to kiss them goodnight only to find that they got…
Read More5 Effective Ways to Market Your Products on Amazon
Written by: Rhonda Giebelstein, Online Marketplace Strategist So, you’ve decided to sell your products on Amazon. Congrats, you’re in a marketplace that 75% of American consumers use to shop. But with over 2 million different sellers, the competition is stiff. You may be wondering how to best market your products on Amazon to drive sales…
Read MoreFacebook Video for the Masses: 3 Types of Viewers
Written by: Katie Lipsett, Social Media Marketing Strategist Video has rapidly become the most consumed content type in social media and it allows us to passively observe a marketing message. But do you know who’s watching? When we create videos it’s important to understand the different audiences we’re trying to reach and then tailor the…
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