Marketing
Writer’s Block: How to Win the Blinking Cursor Battle
Written by: Colton Radford, Marketing Content Specialist Writer’s block is defined as “the condition of being unable to think of what or how to proceed with writing.” You know the feeling. That gut-punch of sitting in front of a screen with that pesky cursor blinking at you. Mocking you like a Pac-Man ghost. The good news is that it’s totally normal.…
Read MoreHow the Elusive Facebook Algorithm Determines News Feeds
Written by: Katie Lipsett, Social Media Marketing Strategist You log into Facebook. As you’re scrolling through your feed you see videos of cute animals, carefully posed selfies, political rants, celebrity endorsements, and life updates from your friends and family. To some degree, you can almost guess what you’re going to see each time you log…
Read MoreLost and Found: Google Search Tips that Improve Efficiency
Written by: Lorin Reicks, Project Manager Google’s search engine technology has made it easy for pretty much anyone to access loads of information in just milliseconds. On average, Google processes over 40,000 search queries every second. That’s over 3.5 billion searches per day! But, does a search always return the results you expect? Maybe not.…
Read MoreEmail Marketing Strategies: Best Practices that Produce Results
Written by: Marissa Romano, Email Marketing Strategist Since the early ‘90s, email has played a key role in marketing, with good reason. It’s tried and true: email marketing yields a serious return on investment (ROI). On average, for every $1 spent, $44 is returned. Nice! Email marketing keeps you top of mind, allows you to…
Read MoreWhy a Social Media Strategy is Essential for Online Success
Written by: Cari McCoy, Content Marketing Director Content for the sake of having something to post is really not worth posting at all. You’ve got content, but what’s your strategy? Every business owner knows they need to have a Facebook page and that they should probably post sometimes. So often, what we see is that…
Read MoreBrand Strategy: It’s a Good Time to be Human
Written by: Amanda Morgan, Senior Marketing Copywriter Are you saturating your social media streams with tons of great content, but not gaining any traction? Do you have a great product, but find it hard to get people to care? Maybe it’s not them, maybe you’re lacking a relatable brand strategy. I probably don’t even know…
Read More5 Effective Ways to Market Your Products on Amazon
Written by: Rhonda Giebelstein, Online Marketplace Strategist So, you’ve decided to sell your products on Amazon. Congrats, you’re in a marketplace that 75% of American consumers use to shop. But with over 2 million different sellers, the competition is stiff. You may be wondering how to best market your products on Amazon to drive sales…
Read MoreFacebook Video for the Masses: 3 Types of Viewers
Written by: Katie Lipsett, Social Media Marketing Strategist Video has rapidly become the most consumed content type in social media and it allows us to passively observe a marketing message. But do you know who’s watching? When we create videos it’s important to understand the different audiences we’re trying to reach and then tailor the…
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