What is Content Marketing and SEO All About?

relationship between seo and content marketing

Written by: Colton Radford, Content Marketing Strategist And why you shouldn’t do one without considering the other   Doing content marketing without SEO is like driving down the road with your eyes closed. There’s a chance you’ll get where you’re trying to go but, more than likely, you’re going to drive off a cliff and…

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Fresh Creative Ideas for your next Marketing Campaign

marketing inspiration and creative ideas

New month, new inspiration from the Leverage Creative team. But first, be sure to check out last month’s creative inspiration post if you haven’t already. This month, we’re sharing creative ideas for marketing that encompass graphic design, photography, videography, organic and paid social media, and tomato-filled direct mailers. Let’s dive in.   Direct Mail To…

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How to Create a Powerful Brand Story in 4 Simple Steps

how to build a brand story

Written by: Katie Lipsett, Content Marketing Strategist   Storytelling is a crucial marketing tool for brands looking to ground their business strategy with messaging that is memorable, emotionally engaging, and profitable. Your message must be memorable and emotionally engaging in order to maximize revenue. Telling the story of your brand will not only help attract…

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How to Make a Video Using the 5 Stages of Video Production

how to make a video

Written by: Amy Hummel, Video Director   Making a video is not as simple as hitting record and rendering out an end product. You need to have a plan. Whether you want to create something as small as a how-to video or something as big as a blockbuster movie, you have to formulate a plan…

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Creating Comedic Content

how to create comedic content

10 tips for reaching the audience funny bone   Written by: Cari McCoy, VP Creative Services   In business, being funny can feel scary. Humor can be polarizing, and people experience it in different ways, which can be a little unnerving for a marketer. But it’s important to remember that humor isn’t just comedy, it’s…

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