Archive for August 2018

Clickstop, the Power Behind Leverage, Named Corridor’s Coolest Place to Work

Clickstop and Leverage named Coolest Place to Work

Written by: Jeremy Meyer, Director of Communications   “We have the opportunity to better ourselves in so many areas,” said Marissa Romano, Campaign Strategist at Leverage, “This place really sets us up for success no matter what path we’re on.”   In 2013, the Corridor Business Journal (CBJ) unveiled a new way to recognize businesses…

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How to Create a Powerful Brand Story in 4 Simple Steps

how to build a brand story

Written by: Katie Lipsett, Content Marketing Strategist   Storytelling is a crucial marketing tool for brands looking to ground their business strategy with messaging that is memorable, emotionally engaging, and profitable. Your message must be memorable and emotionally engaging in order to maximize revenue. Telling the story of your brand will not only help attract…

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Creative Inspiration from the Leverage Marketing Creative Team

help with starting graphic design

  Everyone needs inspiration. It doesn’t matter if you’re a world-renowned artist, a crafty person with a creative hobby, or somewhere in-between. Authors, film directors, designers, and singers alike all rely on inspiration from other creations both past and present. It’s why decade old comic books have been transformed into visually gripping multi-million dollar spectacles…

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How to Make a Video Using the 5 Stages of Video Production

how to make a video

Written by: Amy Hummel, Video Director   Making a video is not as simple as hitting record and rendering out an end product. You need to have a plan. Whether you want to create something as small as a how-to video or something as big as a blockbuster movie, you have to formulate a plan…

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5 Questions to ask Before Developing a Marketing Campaign Strategy

how to create a marketing campaign

Written by: Marissa Romano, Marketing Campaign Strategist   It’s likely the key to developing a successful marketing campaign strategy are questions you’ve asked over and over again in your life, but clichés are clichés for a reason, right? When we start developing a marketing campaign strategy for a client, we always think of these five…

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