Archive for March 2018
Brand Strategy: It’s a Good Time to be Human
Written by: Amanda Morgan, Senior Marketing Copywriter Are you saturating your social media streams with tons of great content, but not gaining any traction? Do you have a great product, but find it hard to get people to care? Maybe it’s not them, maybe you’re lacking a relatable brand strategy. I probably don’t even know…
Read MoreWork Life Balance: Make Time for Fun and Family
Written by: Casey Estling, Marketing Project Manager Have you ever needed (or wanted) to leave work early to attend a concert, a child’s sporting event, or a dentist appointment, but felt guilty for leaving before 5 pm? Have you ever gone into your child’s bedroom to kiss them goodnight only to find that they got…
Read More5 Effective Ways to Market Your Products on Amazon
Written by: Rhonda Giebelstein, Online Marketplace Strategist So, you’ve decided to sell your products on Amazon. Congrats, you’re in a marketplace that 75% of American consumers use to shop. But with over 2 million different sellers, the competition is stiff. You may be wondering how to best market your products on Amazon to drive sales…
Read MoreFacebook Video for the Masses: 3 Types of Viewers
Written by: Katie Lipsett, Social Media Marketing Strategist Video has rapidly become the most consumed content type in social media and it allows us to passively observe a marketing message. But do you know who’s watching? When we create videos it’s important to understand the different audiences we’re trying to reach and then tailor the…
Read More5 Reasons to Pass the PPC
Written by: Eric Modracek, SEM/PPC Marketing Strategist Pay-Per-Click Advertising Is Intimidating, to say the Least. For years, business owners have been struggling to create and maintain their digital footprint with no real training or expertise, and they’ve done a pretty okay job at it. But, are you satisfied with pretty okay? Did you know that…
Read More10 Goals for Big Data in 2018
Written by: Tom Altman, Chief Technology Officer Data sets so large and complex that traditional data processing application software is inadequate to deal with them? That’s big data. In 2018 the growth of big data in companies will be in greater demand than ever. Here are 10 goals to focus on this year to help your business…
Read MoreCustomer Engagement: It’s About Growth
Tell us about yourself. I’m Phil Akin and I’m the President of Leverage and the Chief Marketing Officer at Clickstop. I started out as an entrepreneur; I opened a business that became a chain over time and built about 120 stores in 30 US states. From there I became an officer at Advanced Auto Parts,…
Read MoreEmpowering Growth with Leverage
Introduce yourself. I’m Tim Guenther and I’m the CEO of Clickstop. How did Leverage come to be a company? Like many ideas here at Clickstop, Leverage developed through a series of conversations and a lot of curiosity about how to grow the business. Phil Akin is our CMO and the person responsible for the Leverage…
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